How to Choose Between CPA, COD, and Other Models — What Works Best for Each Market?
I’ve been testing a few offers in different regions, and I keep running into the same issue — not knowing whether CPA or COD will perform better. For example, in Eastern Europe, COD seems to work fine, but when I tried the same setup in Western countries, the approval rate dropped hard. I’m trying to figure out if it’s smarter to just stick to CPA or mix it up depending on the GEO. What’s your approach?



I’d say it really depends on user behavior in each market. COD shines where people don’t trust online payments or prefer to see the product first — like parts of Asia or LATAM. For higher-trust markets, CPA usually wins. I use insights from TOP Affiliate Network to see what models convert best in each GEO before I commit budget. That saves me a lot of wasted ad spend and testing time.